Our Vision Is A World Where Fixing Products Comes First
In a world of climate emergency, population growth and resource scarcity, we’ll need to use our products smarter than ever before. This is where we fell in love with the idea and potential of circularity.
Our team
Driven By Change
FixFirst is building the operating system for circular services and products.
Today, 61% of repairs never happen because the process is too inconvenient, slow, or untrustworthy - repairers spend 10–30 minutes per request while facing skill shortages and margin pressure, and brands can’t scale due to quality issues and poor data. At the same time, Europe is pushing massive change with the Right-to-Repair, EcoDesign Directive, Digital Product Passport, Data Act, and repair vouchers of up to €200, giving 370,000 repairers, all cities, and a €1.4tn electronics industry just two years to comply.
Our AI-powered B2B(2C) platform increases repair efficiency by up to 47%, delivers a 10x better experience, and ensures compliance - making sure every product gets fixed at least once. FixFirst’s vision is to accelerate circularity and avoid up to 2.7 Gt CO₂ by 2030 by combining best-in-class experience, service efficiency, and scalable quality.
Where it all started
Our Story & Origin
Let’s take a brief journey back in time: after the Second World War, in the heart of Germany, the grandfather of our co-founder and CEO built a house for his family with his own hands and the simplest of means. There was no room for excess - everything was cherished, cared for, and kept in good condition as a precaution. Repairing or reusing was the natural choice, while buying something new was rarely an option.
This mindset ran through generations. Growing up, our co-founder spent school holidays helping out in his father’s repair business - learning first-hand the value of fixing things, understanding customers’ frustrations, and seeing the satisfaction that comes from giving products a second life.
Today, abundance surrounds us, and it often feels easier to replace something than to endure the frustrations of customer service, which is usually costly or hardly accessible. But this “throwaway culture” comes at a high price - for people, for the planet, and increasingly for businesses too.
That’s where FixFirst comes in: our mission is to bring this mindset into the modern age. By extending product lifetimes and making repair the smarter choice, we turn sustainability into a competitive advantage. Circularity is not just good for the environment - it’s a resilient and future-proof business model. Brands that embrace repair and reuse strengthen customer loyalty, reduce costs, secure supply chains, and position themselves as leaders in a world where resources are limited but expectations for responsibility are higher than ever. That’s why we created FixFirst.
As Seen In
“One of the circular economy
startups to watch!”
